Hannah Shelton founded ShowSync after spending more than 25 years in the equestrian industry as a rider, competitor, trainer, and horse owner. Through firsthand experience, she saw the operational challenges that continue to burden horse shows — from manual processes and disconnected systems to communication gaps and scheduling inefficiencies.

In parallel, Hannah has spent more than 15 years helping organizations transform their people and financial operations through enterprise technology with Workday, one of the world's leading providers of business management software. Working with organizations across a wide range of industries and sizes gave her a unique perspective on how modern technology, automation, and real-time data can dramatically improve operational efficiency.

ShowSync was born from the belief that the equestrian industry deserves the same level of innovation and operational intelligence available in other industries. By combining deep equestrian expertise with enterprise software principles, ShowSync is building the next generation of competition management technology — designed specifically for horse shows and the people who attend them.